Saturday, 31 October 2009

Delivering Leaflets

Using leaflets as a way of promoting a Church, or the activities of a Church has a number of benefits and challenges.

  • Delivering leaflets through doors is boring. It is the "plod of God" with every step. You really have to believe in it.
  • Delivering leaflets has almost zero obvious return benefit. The contacts made per hundred leaflets are minimal.
  • Delivering leaflets costs a huge amount of time, and can cost a lot of money too if you can't design your oon and don't have access to a cheap printing firm.
  • Leaflets through doors are a great way of raising the "profile" of the Church in the area you leaflet. They probably won't respond directly, but they will tell the person they know from your Church that they got your leaflet.
  • Leaflets are a way of reaching lots of people, personally, but not obtrusively.
  • A decent flyer makes a giving a personal invitation a much easier proposition for members of your Church. Inviting someone to an event with a faded photocopied bent leaflet just does not hit the spot in 21st Century Britain. People have confidence if it looks the part.
This week we are delivering leaflets. We printed 2500 with all the community week events on and delivered 1800 through doors in our local area and other through our Church ministries and members.

Next up was 1000 Kidz Fun Day Flyers which went out via our Kidz Klub, Barneytots and Sunday morning as well as through local schools.

7,500 fairtrade day flyers were produced. These are going out through doors and in the town centre all this week.

10,000 A5 leaflets about the Church, especially focusing on our two services starting on November 8th have been produced. These are going out everywhere. The 1800 homes near our building are a start. This week we have taken four large estates int he town which have no evangelical witness whatsoever and leafleted them, for the fairtrade day and the Church. A team in the town centre has given out thousands more. We are encouraging cell groups to deliver them near where they meet and for people to use them to invite their friends to Church.

All in all, it is the scatter gun approach. Sowing seeds of information and showing that God's people do exist and are active.

Environmentally, Shrewsbury has fortnightly paper and card recycling so i am very confident the majority of those flyers will be recycled.

Economically, we use Riverside Press in Market Drayton and when 5000 full colour double sided postcards costs £90 it really does start to become accessible as a means of communicating. You cannot even photocopy them cheaper than that. They do national delivery too, tell them Dave at Barnabas in Shrewsbury recommended them.

So in the afternoons this week I have been out pacing the pavements of the estates of our town putting leaflets through people's doors. It is a thankless task. There is no meaningful response. But I know, for someone, somewhere, that leaflet could be exactly what they were looking for, and the start of their journey of faith, which makes it a very worthwhile venture, alongside all the other methods we have of making Jesus famous.

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