Saturday, 24 October 2009

Fairtrade matters

Fairtrade is a growing phenomenon, and rightly so.

Cadburys, Starbucks, the big names are queueing up to join the party.

Why is that?

Because we actually do care, as this article in the Guardian proves.

In a time when people refuse to pay a premium for organic, or even for better quality in some cases, we will pay it for fairtrade, because the message has been repeated and repeated and repeated and modelled until societal change is effected.

20 years ago this would be seen as impossible, now, in the midst of recession it is clear.

What else seems impossible? What next?

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