Soon Kit Kat will be fairtrade.
Interesting that "even" Nestle, with all its faults, now sees Fairtrade as a necessity for the UK market.
First Cadbury's Dairy Milk and Starbucks, now Kit Kat.
The big names keep piling in, and the farmers will benefit. Just 20 years ago this was a pipe dream. 10 years ago it was a ridiculous assertion. 5 years ago it was a vague hope. Now the floodgates are opening!
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